For the American Dream Retail Complex, OnGo Enables Large-scale, Reliable, Cost-Effective Mobility

Entertainment and retail venues are high-traffic areas that require continuous, reliable and secure connectivity to complete day-to-day operations. With the fast-paced environment of retail, especially one as large and highly trafficked as the 3 million-square-foot American Dream, a flexible, easily adaptable solution is essential. Indeed, the American Dream Retail Experience requires high-performance connectivity to power wireless and wired communications, audio and visual operations, background music, events, point-of-sale, high-end 4K video displays, simplistic IoT location-tracking sensors for strollers or elevators, and more.

American Dream is using OnGo-powered solutions to improve guest experiences, manage costs, and support large-scale, reliable connectivity without interference. Prior to OnGo, the American Dream expected to spend $3-4 million on high-bandwidth connectivity via traditional fiber optic cables to serve the entire venue – which would take over six months to deploy. With OnGo, American Dream saves 90% on fiber optic costs by boosting connectivity of their existing Wi-Fi systems to serve its entire venue with uncompromised connectivity. Moreover, the deployment timeline was reduced from several months to less than six weeks.

OnGo puts the power of the network into the hands of the venue itself, where the owner can deploy and manage their own communications, without sacrificing guest experiences. Learn more about how the American Dream is leveraging OnGo from American Dream Chief Operating Officer and General Manager Jeff Sheckter and Director of IT Mark Rewers:


About David Fosberg

David Fosberg is VP of Marketing for the CBRS Alliance. For two decades across three continents, David Fosberg successfully led Fortune 100 marketing organizations through shifting markets with dynamic target audiences. As VP of Marketing for Samsung Electronics and comparable positions with Intel and Dell, his global responsibilities demanded fresh thinking backed by the time-tested strategic principles he learned as an MBA student under the tutelage of management guru Peter F. Drucker. With disciplined metrics and creative approaches, David effectively launched products and services, established new brands, drove demand and generated sales in untapped markets. In the process, he demonstrated marketing’s contribution to the business, showing that it is possible to grow revenues with flat or shrinking budgets and be effective with lean creative teams.

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