Industry Voices—Madden: CBRS will be big




My company has a reputation as the “naysayers” of the mobile market. No, we didn’t believe in femtocells. No, don’t bet on robotic surgery. In most cases, we see people pushing technology at a market, instead of a market that pulls technology in.

CBRS looks different. We’re investigating five different potential business models, and at least three of them are likely to be big winners. Altogether, the odds of a strong growth market are very high for CBRS, because there’s a rich mixture of mobile operators, cable operators, neutral hosts and enterprises that all have ideas for mobile LTE. In addition, a few companies like Paladin Wireless and are already moving forward with fixed-wireless deployments.

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About CBRS Alliance

The CBRS Alliance believes that LTE-based solutions in the 3.5 GHz band, utilizing shared spectrum, can enable both in-building and outdoor coverage and capacity expansion at massive scale. In order to maximize the full potential of spectrum sharing, the CBRS Alliance enables a robust ecosystem through the management of the OnGo brand, and the OnGo Certification Program.

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