Industry Voices—Madden: CBRS will be big




My company has a reputation as the “naysayers” of the mobile market. No, we didn’t believe in femtocells. No, don’t bet on robotic surgery. In most cases, we see people pushing technology at a market, instead of a market that pulls technology in.

CBRS looks different. We’re investigating five different potential business models, and at least three of them are likely to be big winners. Altogether, the odds of a strong growth market are very high for CBRS, because there’s a rich mixture of mobile operators, cable operators, neutral hosts and enterprises that all have ideas for mobile LTE. In addition, a few companies like Paladin Wireless and are already moving forward with fixed-wireless deployments.

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About CBRS Alliance

The CBRS Alliance believes that LTE-based solutions in the CBRS band, utilizing shared spectrum, can enable both in-building and outdoor coverage and capacity expansion at massive scale. In order to maximize CBRS’ full potential, the CBRS Alliance aims to enable a robust ecosystem towards making LTE-based CBRS solutions available. The mission of the CBRS Alliance is to evangelize LTE-based CBRS technology, use cases and business opportunities while simultaneously driving technology developments necessary to fulfill the mission, including multi-operator LTE capabilities. The Alliance will also establish an effective product certification program for LTE equipment in the US 3.5 GHz band ensuring multi-vendor interoperability.

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